It's Adam Helfant

by Savannah

L. Jon Wertheim is reporting that Adam Helfant, a 44-year-old Nike executive, will replace Etienne de Villiers as head of the ATP.

Q: I gather you have some news from the tennis world.
A: I'm told by multiple sources that the search is over and the ATP has finally settled on a new chief executive: Adam Helfant, 44, a Harvard-educated former Nike executive with both a legal and marketing background. The contract is being finalized and an official announcement is forthcoming.

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