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"Any discussion on challenges and opportunities has to start with the global economic situation, which has an impact on virtually everything. We are certainly not recession proof and we’re monitoring the effects on our tournaments in particular, and seeing how it is affecting fans’ habits. We know it’s had a big effect on hospitality and the sponsorship environment is very different.
"But we have a wonderful sport and it’s hard to imagine a better time for the game. I don’t mean to be disrespectful of our past because we have a rich history, but right now the quality of play is absolutely incredible when you look at the rivalry at the top of the game between Nadal and Federer, what Murray and Djokovic have been able to accomplish, and beyond that the young emerging stars like del Potro, Cilic, Gulbis and Tsonga. It’s a wonderful time to be involved in the sport of tennis. I know there is a thought that the sport has not necessarily commercialised its appeal to the extent that it could, and I’m hopeful we can do better in that regard. That’s a real opportunity for us, obviously tempered by the economic climate."--Adam Helfant
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